Marine Dealers


We at West Lakes Marine feel that we are friendly and courteous enough to provide you with the highest quality service, setting us apart from our competitors. We provide our customers with over 40 years of friendly, helpful service has allowed us to develop the important product knowledge necessary to give you the best quality service.


Waterworks Specialists is your full service dock and lift company providing service for northern Wisconsin and the Cisco Chain in the U.P. of Michigan.We have 3 full time Dock and Lift crews for seasonal removal and install of your waterfront equipment. We also offer Boat Storage (Inside or Shrink Wrap)Winterizing, seasonal delivery and pick-up of your boat,and engine repair. We carry 2 different lines of docks and 3 boat lift lines. Our docks include Pier Pleasure and Porta-Dock. These docks include sectional post docks and roll-in style docks. Our lift lines include Pier Pleasure, Porta-dock, and Harbor Master.


The Toy Shop has been a dream in the making since the both of us can remember. We are excited to share are dream with you. We have the experience and determination behind us along with perseverance and spirit to achieve and maintain a successful relationship.The Toy Shop offers boat, scooters, dirt bike, ATV and UTV, Pontoon Boat, Personal Water Craft and Snowmobile rentals in and around the Eagle River Wisconsin Area.The Toy Shops philosophy is to work hard and strive to stay current with new safety regulations and to have the correct equipment available to purchase, as well as the latest trends and high interest products.


At Sportsman’s Service Center, we stand behind the products we sell and the service provided by our factory-trained technicians. We service every brand we sell and others as well. We carry a huge selection of both new and used boats, pwc, atv’s, snowmobiles, and trailers. Check with us for all your repair/replacement needs. Our large selection of equipment and parts can be shipped to you anywhere. If we don’t have an item in stock, we’ll be happy to special order it for you.


Shoeder’s Marine and Sport Center is located just north of Rhinelander in the heart of the Northwoods of Wisconsin. Recreation is the mainstay in the Northwoods and for every season of the year,”WE MAKE FUN STUFF FUN TO BUY”!

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